Media and Creative Services
Framework Description
Media and Creative Services (RM6364) is a framework, closed to new applications, from the Government Commercial Agency (GCA, formerly Crown Commercial Service) for end-to-end public sector marketing campaigns. It replaced RM6123 Media Services and RM6125 Campaign Solutions 2. Lots 3 to 8 run from 15 January 2026 to 14 January 2030, while lots 1 and 2 run from 14 June 2026 to 14 June 2030. It covers media buying, creative, content, events and marketing advice.
Context & Use Case
Central government, arm's length bodies and the wider public sector use RM6364 for public information and behaviour change campaigns, from media planning to production and events. Central government bodies need Cabinet Office approval for advertising, marketing and communications spend of £100,000 or more, and a 1% Government Communication Service management charge applies.
Scope of Services
Lot 1: Media strategy, planning and buying Lot 2: Out of home media buying Lot 3: Media strategy and planning Lot 4: Creative strategy and development Lot 5: Content production Lot 6: Events Lot 7: Integrated end-to-end campaigns Lot 8: Marketing audit and advice
Lots
Lot 1: Media Strategy, Planning and Buying; Lot 2: Out of Home Media Buying; Lot 3: Media Strategy and Planning; Lot 4: Creative Strategy & Development; Lot 5: Content Production; Lot 6: Events; Lot 7: Integrated End-to-End Campaigns; Lot 8: Marketing Audit and Advice
Who Can Apply
Membership of RM6364 is fixed, so media and creative agencies not already appointed cannot join before it is re-procured towards 2030. Specialist agencies can still reach public sector clients now through the RM6124 Communications Marketplace DPS, which accepts new suppliers.
Buyer Benefits
Buyers can run a campaign end to end through one framework, or appoint a specialist for media buying, creative, production, events or marketing audit through separate lots. Out of home media buying has its own lot, and the marketing audit lot gives them independent advice on whether campaigns deliver value for money.
Next Steps
Agencies on RM6364 should prepare credentials and campaign results for further competitions, noting the Cabinet Office approval step for larger central government spend. Others should look at the RM6124 Communications Marketplace DPS for an immediate route, and follow the GCA page (https://www.gca.gov.uk/agreements/RM6364) for the next generation of media frameworks.
How Athena Can Help
Athena helps agencies on RM6364 win campaign briefs. Our creative pitch and bid writing builds win themes around campaign outcomes and models pricing that wins. Competitor analysis shows how your pitch is likely to score against rival agencies.
Agencies outside the framework can use our help joining marketing DPSs to get onto the RM6124 Communications Marketplace now, and plan for the RM6364 re-procurement. Our public sector bid strategy covers social value and evaluation criteria for agency tenders.
