Public Health Marketing Framework
Framework Description
Derbyshire County Council's Public Health Marketing Framework is a single-provider arrangement for marketing and communications services to improve population health and wellbeing. The appointed provider designs, develops and delivers targeted public health campaigns for the county's priorities. It shares its D3 Tenders notice with the council's Public Health Behavioural Change Marketing procurement.
Context & Use Case
The council's public health team uses the framework to commission evidence-based campaigns on health priorities affecting Derbyshire residents. With one provider in place, campaigns can be briefed and started without running a new competition. The work spans planning, creative, delivery across channels and evaluation, so the provider acts as an extension of the public health team.
Scope of Services
Public health campaign strategy and design Evidence-based messaging Marketing communications development Audience targeting Multi-channel campaign delivery Campaign evaluation
Lots
See framework link
Who Can Apply
Suits agencies with health promotion or social marketing experience. As a single-provider framework, it is not open to new suppliers while it runs; other agencies must wait for a re-tender. Check the notice on D3 Tenders for whether the related procurement is still open for bids.
Buyer Benefits
The council gets a single partner who learns its priorities and audiences, which saves time on each brief and keeps campaigns consistent. Evidence-based design and evaluation help the public health team justify spend. Buyers value insight into local communities and measurable change in behaviour.
Next Steps
Review the notice on D3 Tenders to see the current procurement stage. If the council's behaviour change marketing tender is open, prepare health campaign case studies with outcomes, an evaluation approach and team CVs. If not, keep track of the council's public health priorities and build evidence ahead of the next opportunity.
How Athena Can Help
Single-provider frameworks come up rarely, so preparation decides who wins. Athena's bid management help can plan your response early and write it around evidence, evaluation and local insight. Our framework search and registration finds similar public health marketing frameworks across other councils. For the decision on whether to bid, our bid/no-bid decision tools help weigh the effort against your chances, and we can price the campaign budget so it is competitive and still profitable.
