Advertising Solutions 3A_24
Framework Description
Advertising Solutions (reference 3A_24) is an ESPO framework for advertising and related services, running from 1 December 2024 to 30 November 2028 with no extension. Procured under the Public Contracts Regulations 2015, it has seven lots spanning recruitment advertising, public notices, campaign advertising, student marketing, public relations, commercial advertising space and e-recruitment systems. Applications for this framework are closed (it is not a DPS).
Context & Use Case
Councils, schools, colleges and other public bodies use it to place job adverts, statutory public notices and campaigns, appoint PR support and run e-recruitment systems. Colleges and universities can use the student marketing lot for recruitment campaigns. Buyers can make a direct award or run a further competition, depending on the size and complexity of the requirement.
Scope of Services
Lot 1A: Recruitment Advertising and Related Services Lot 2: Public Notices Advertising Lot 3: Campaign Advertising and Related Services Lot 4: Student Marketing Lot 5: Public Relations Services Lot 6: Management of Commercial Advertising Space Lot 7: e-Recruitment and Related Systems
Lots
Lot 1A Recruitment Advertising & Related Services; Lot 2 Public Notices Advertising; Lot 3 Campaign Advertising & Related Services; Lot 4 Student Marketing; Lot 5 Public Relations Services; Lot 6 Management of Commercial Advertising Space; Lot 7 e-Recruitment & Related Systems
Who Can Apply
Suits media buying agencies, recruitment advertising specialists, PR agencies, creative agencies and e-recruitment software providers. Applications for this framework are closed, so agencies not already appointed cannot join until ESPO re-tenders it, likely around 30 November 2028.
Buyer Benefits
Public bodies get a ready route to agencies for frequent, time-sensitive work such as statutory notices and recruitment campaigns. Direct award suits urgent or repeat needs, while further competition suits larger campaigns. Buyers look for media value, compliance with statutory notice rules and measurable campaign results.
Next Steps
Read the Advertising Solutions 3A_24 page on ESPO's website for the lot structure and appointed suppliers. If you are on it, make sure ESPO customers in your lots know what you offer. If not, prepare for the re-tender ahead of 30 November 2028 with public sector campaign case studies and evidence of results.
How Athena Can Help
For agencies already on 3A_24, Athena's mini-competition support can help you win further competitions, with win themes, competitor scoring and pricing that protects margin on media spend. For agencies outside the framework, our framework pipeline service plans your route onto the re-tender and similar marketing frameworks. When the re-tender opens, our public sector bidding consultants cover the bid from bid/no-bid to submission, including social value commitments that public buyers now score.
