Framework Agreement For The Purchasing Of Media
Framework Description
Hampshire County Council's Framework Agreement for the Purchasing of Media gives the council access to media owners for advertising space across outdoor, digital, print and transport formats. It supports the council's public information and campaign activity across Hampshire. Applications for this framework are closed (it is not a DPS), and it runs until 30 June 2030 with no extension listed.
Context & Use Case
The council uses it to buy advertising space for its public communication campaigns, choosing the right mix of billboards, digital placements, print titles and transport sites to reach residents across the county, from towns to rural communities. Buying through one framework helps the council coordinate multi-channel campaigns and compare media options quickly.
Scope of Services
Outdoor advertising space Digital advertising placements Print media advertising Transport advertising
Lots
See framework link
Who Can Apply
Suits media owners with advertising inventory in Hampshire, across outdoor, digital, print or transport formats. Applications for this framework are closed, so media owners not appointed cannot join until it is re-tendered, likely around 30 June 2030.
Buyer Benefits
The council can book space quickly at agreed rates and plan campaigns across several channels through one route. It values reach and audience data for Hampshire, flexible booking at short notice, transparent pricing, and clear evidence of campaign results after each booking.
Next Steps
Appointed media owners should keep rate cards, audience data and availability ready for council bookings. Others should prepare for the re-tender ahead of 30 June 2030 by building evidence of public sector campaigns, and look for other council media frameworks in the meantime.
How Athena Can Help
Media bookings are won on reach, data and price. For appointed media owners, Athena's proposal writing and pricing team can sharpen responses to council campaign briefs.
For media owners outside the framework, our framework registration and pipeline planning lines up the 2030 re-tender and other public sector media routes, and our public sector bid consultants help you show the social value and audience results that councils score, alongside a competitive rate card.
