Recruitment, advertising and public information notices framework 2024 (SP-24-015)
Framework Description
The Recruitment, Advertising and Public Information Notices Framework 2024 (SP-24-015) is the Scottish Government's framework for recruitment and public appointments advertising and public information notices. It runs from 11 July 2024 to 10 July 2028 and covers media planning and advice, digital and social media, copywriting and typesetting, and related web services. Display and promotional advertising is excluded. This framework is used by Scottish Government and APUC.
Context & Use Case
Employers across the Scottish public sector, including police and fire services, universities and the third sector, use it to advertise jobs and board appointments and to publish statutory and public information notices. Buyers use mini-competitions and collaboration to get value, and supplier details are set out in the buyer's guide.
Scope of Services
Media planning and advice for recruitment and notices Market research and campaign tracking Digital, online, mobile and social media advertising Copywriting and typesetting Web design, hosting and maintenance of related websites
Lots
See framework link
Who Can Apply
It suits recruitment advertising agencies and media buyers experienced in public appointments and statutory notices. It is closed to new applications until it is re-tendered, likely to be around 10 July 2028, so agencies not on it should plan their entry for that competition.
Buyer Benefits
Buyers get value through mini-competitions and collaborative buying, and they can share practice with other public bodies on what attracts applicants. Having statutory notices and recruitment advertising on one route also reduces the number of agencies a public body must manage.
Next Steps
Agencies should plan for the re-tender ahead of 10 July 2028. Gather evidence of public sector recruitment campaigns, response and diversity data, statutory notice handling and digital capability, and watch Public Contracts Scotland. In the meantime, councils and universities run standalone recruitment advertising tenders that build references.
How Athena Can Help
Recruitment advertising tenders turn on evidence of results. Athena's results-focused bid writing turns your campaign data into answers evaluators can score, with compliance checks before you submit.
For the 2028 re-tender, our framework readiness review sets out what to gather and when, so your case studies are ready early, and recruitment tender advice covers standalone contracts in the meantime, including a frank view on which ones are worth your team's time.
